01Get Started02Blog03ContactJoin The Community
Abstract dark studio backdrop with soft amber light
Riaan Smith
RIAAN SMITH
Hub builder

I help you build
A HUB-CENTRIC BUSINESS one phase at a time

Implement the six phases, from Foundation to Scale, so your website, courses, community and emails work together as one hub. No guesswork about what comes next with our step-by-step guidance.

WebsiteBlogCommunityCoursesCRMVideo HostingAIDedicated CloudCustom Mobile AppsFunnelsWebinarsLive StreamsSyndicationWebsiteBlogCommunityCoursesCRMVideo HostingAIDedicated CloudCustom Mobile AppsFunnelsWebinarsLive StreamsSyndication
THE HUB

What a hub-centric business is

A hub-centric business is built around one hub instead of around a pile of separate tools.

01

Your digital headquarters

A hub is a branded home online for what you sell, teach and deliver, the people you serve, and the tools you use to run it.

02

Built around the hub

Your community is one part of it. An important part, but one part. It sits next to your courses, your calendar, your checkout and your emails, connected to the same customer record.

03

You stop being the glue

When your tools don't connect, you copy people from one place to another, fix logins and answer “where do I find this?”. A hub takes that work off your plate.

Your customers feel it too. A hub lets you serve your people, your way.

Read the hub-centric business model guide
THE BETTER WAY

The Hub-Centric Ecosystem

One business hub, under your brand, where your audience, content, community and offers live together and work as one, built across six phases from Foundation to Scale.

01

Everything connected

Your email list, community discussions, content library, and paid offers all live in one hub. No more copy-pasting between platforms.

02

Compounding value

Every new member, piece of content, and offer makes the entire ecosystem stronger. Your hub gets more valuable over time — not less.

03

Real support + collaboration

This isn't another course you consume alone. HubSteady is a living community of builders doing the work together, with implementation support built in.

THE SIX PHASES

From Foundation to Scale, one phase at a time.

This is the path I teach inside the HubSteady community. Each phase builds on the one before it, so nothing gets built before it has a reason to exist. The order is recommended, not forced: if your site is already up, you can start at Hub Setup or Execution and come back to Foundation later.

01

Foundation

Get clear on who it's for, what makes it different, and how it should sound before building anything.
In practiceResearch your audience, sharpen your positioning, and define a voice that sounds like you, not a template.
02

Setup

Stand up the hub itself: the site, the community, payments, and email on one login.
In practiceConfigure the site, the community space, and payments end to end, so nothing is held together by hand.
03

Strategy

Decide what to publish and what to give away, so the hub has a reason for people to show up.
In practiceMap the topics worth covering, the free resource that earns trust, and the visuals that carry it.
04

Execution

Make the actual assets: pages, articles, email sequences, and the visuals that carry them.
In practiceWrite the pages, articles, and emails that actually do the explaining and the selling.
05

Distribution

Turn one piece of content into a week of it across every platform that matters.
In practiceRepurpose one piece of content into a week of posts, and find the right creators to partner with.
06

Scale & maintain

Keep the hub healthy as it grows, and use it to bring other people in.
In practiceAudit what is and isn’t working, fix the gaps, and chart the next move as the community grows.
WAYS TO START

Pick the path that fits where you are

MISSION 1000

Mission 1000

Mission 1000 (M1000) is a guided programme built around reaching 1,000 community members, with your community as one connected part of your hub. Register and I'll share the details as they're published.

Register for Mission 1000
THE HUBSTEADY COMMUNITY

Build with others

Work through the six phases with me and other hub builders, at your pace, with somewhere to ask questions between steps.

Join The Community
FROM THE BLOG

Latest practical guides

Browse all articles
Circle Alternatives: Where Coaches Go After Circle, and Why01

Circle Alternatives: Where Coaches Go After Circle, and Why

A fair look at Circle alternatives for coaches: why people start looking past Circle, how Skool, Mighty Networks, Heartbeat and Kajabi compare against it, and what moving members actually involves.

11Min read
Read the guide
Kajabi vs Skool: Course Business or Community First?02

Kajabi vs Skool: Course Business or Community First?

A fair Kajabi vs Skool comparison for coaches: what each one does well, what you still have to add around it, and what the monthly bill looks like once the missing pieces are in.

10Min read
Read the guide
Best Community Platform for Coaches: How to Pick the Right Room03

Best Community Platform for Coaches: How to Pick the Right Room

An honest shortlist of Circle, Skool, Mighty Networks and Kajabi for coaches: who each one suits, what it costs, what it takes from each sale, and the tools you still need around it.

11Min read
Read the guide
Kajabi Circle Integration: The Real Monthly Math of Running Both04

Kajabi Circle Integration: The Real Monthly Math of Running Both

Kajabi and Circle connect through Zapier, not a built-in link. Here's the zap you need, the one people forget, where it breaks, and the real monthly bill for running both.

10Min read
Read the guide

Pick a phase and start.

Foundation is where most people begin.

For coaches, creators, and community builders